American Horror Story has an intense and devoted fan base that loves uncovering hidden meanings and dissecting every detail. Our social campaign needed to match their enthusiasm, and we embraced the challenge by embedding hints and Easter eggs throughout our content. One of my favorite projects was designing Do Not Disturb cards, each customized to reflect the theme of its corresponding episode. We received episodes a few days in advance, allowing me to take screenshots of costumes, set designs, and even monsters to meticulously reconstruct scenes as the backdrop for the text. Fans eagerly shared the cards as they dropped just minutes before each episode premiered, adding to the anticipation and excitement.
©Zoe Proser 2025