Orange Is The New Black
Brands were slowly beginning to understand the power of social media, and Netflix had only a couple of original shows that they were unsure of how to promote when they came to Heavenspot (agency) in search of new ideas. I was lucky enough to be part of the brilliant and pioneering team of designers, social media coordinators, managers and copywriters that took an unknown entity and rethought the way a brand could communicate with its fans. The OITNB campaign became hugely successful by embracing humor and engaging with fans like friends.
©Zoe Proser 2018