Netflix's Orange Is The New Black

Social designs for Netflix’s Orange Is The New Black


Orange Is The New Black



Brands were slowly beginning to understand the power of social media, and Netflix had only a couple of original shows that they were unsure of how to promote when they came to Heavenspot (agency) in search of new ideas. I was lucky enough to be part of the brilliant and pioneering team of designers, social media coordinators, managers and copywriters that took an unknown entity and rethought the way a brand could communicate with its fans. The OITNB campaign became hugely successful by embracing humor and engaging with fans like friends.

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©Zoe Proser 2018